Don't Be Fooled By Some "Businesses"!
Why is it that everyone believes that they can start their own business or company without any knowledge, experience, or invested time/interests in a particular industry?
Do you know your market? Do you know your competition? Do you have formal training, schooling, and contacts in the industry? Do you have a "real" and "complete" website that is not published for FREE? Have you ever worked in the industry you are pursuing? Have you ever gotten paid for your services in the industry you are pursuing? Would you be more successful by working for a similar company instead of trying to do "your own thing"? Do you have the proper licenses and registrations in order to run that business or company?
These are all questions that you should ask yourself if you are starting a business or company. Without being able to answer those questions you will find yourself in a precarious predicament. Many "CEOs" or "Bosses" fall into this situation just because they do not know better and it is scary some of the industries that this happens in. It even occurs in the music and modeling industries among many others.
Have you ever heard of record label IWB? Of course you have! The record label IWB ("I Wanna Be") is the most popular record label known today! All of the "wannabe" record labels that claim they are a label but have no foundation or basis. No website, no producers signed to the label, sometimes no music even professionally produced, and 1 artist who is also the music executive of the record label.
How about the model agency AYS? Come on... you have to know those guys! The model agency AYS ("Are You Serious") is the organization of high school students and college freshmen that are "So Fierce!" They have no experience in the industry and every single member believes they belong on America's Next Top Model (male and female). They create their own fashion shows with no production standards of the industry. They don't do much to enhance a true model's career other than local exposure. The saying is "All PR is good PR" but it is definitely not "All exposure is good exposure" and that is for a very good reason. Has or will this organization ever had paid clients? Does the "CEO" or "agent" have any "real" experience or contacts in the industry to benefit a model's career? Is the owner of the "agency" also a model (concentrating on their own career)? Does the "agency" have an official website that is not published FREE? (do they have anything to lose by not obtaining paid assignments) Does the "agency" ask for you to pay anything upfront? (not an agency)
Do not be fooled by the "pop-up" companies who copy and paste information off of another company's website or charge registration fees for agency representation or talent management. Real agencies and real record labels eat the costs of representing models and talent and only get paid commissions on the back end once sales are made and clients pay for the talent services.